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Consumer behaviours and market trends are changing faster than ever. And organisations with a robust category vision can’t keep up. We help you understand what’s driving change in your categories, uncover how to set your business apart from its competition and enable your team to regularly refresh your strategy.
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It’s no secret that retailers expect suppliers to have a clear category vision and strategy. We help you get to know your category inside-out, uncovering market drivers and opportunities for growth. By showing retailers you understand — and can alleviate — their pressures, you take an important step towards winning their trust.
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Can every member of your sales team talk confidently about your category? Is their knowledge surface-level, or do they share a deep understanding of consumer trends and behaviours? We can help your teams access and absorb the knowledge they need to talk about your business and impress your clients confidently.
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In the battle for retailer and vendor attention, it pays to have a unique point of difference. We work with you to devise an objective category perspective for your business that provides a common ground for connection with retailers. You will consider important industry context, news and pressures, such as inflation and CPI.
Become a category leader
Get ready to drive real change in your customer relationships by devising channel-specific strategies influenced by each customer’s needs and consumption behaviours.
Optimised sales vision
Re-engage your sales team with its category visions and strategies by increasing awareness of how your consumers, shoppers and channels continually evolve.
Exponential growth
Drive retailer engagement by devising a clear account growth strategy, a customer-facing category vision and initiatives designed to maximise opportunities.
In this unique programme, your team will expand their knowledge of your customers, categories and channels with the aim of understanding the importance of category management in growing trading relationships. Participants will learn what it will take to differentiate their team in your customers’ eyes and work on a continual category development plan. And most importantly, we will work with your teams to ensure your plan is successfully implemented with your retail customers.
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We work closely with your team to develop a category growth plan. Participants will leave with a clear category vision and supporting strategies informed by insights on consumer and shopper behaviour.
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Our experienced industry experts work with your team to create a plan of action based on your established category visions and strategies. Participants will leave with an understanding of how, where and when to execute these solutions.
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Through our in-depth understanding of how learners learn, we have extended our range and style of interventions
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