Meet our experts

Ayman is a highly skilled negotiator, with a career spanning more than 20 years working for the some of the world’s biggest companies in the FMCG sector. Ayman held various Senior Commercial Roles whilst at Nestle, PepsiCo and Mars Wrigley Confectionery. He brings a wealth of Customer and Category experience having led a wide variety of channels, including Grocery, Impulse, Out of Home and Discounters.

A Qualified Coach from The Oxford School of Mentoring and Coaching, he is also a Certified Executive Coach, who brings his passion and talent for helping people to Total Negotiation to help clients embed their learning.

Ayman loves positively challenging to unlock their potential whilst focussed on performance for themselves and their organisation. Balancing a Strategic Mindset and getting things done, Ayman brings a wealth of experience and knowledge to TNG.

Glyn is an experienced executive level professional whose commercial, managerial, operational capabilities and insight have been shaped by working with Multinational Organisations such as Walkers, PepsiCo, Unilever, Shoes for Crews and Munster Rugby.

At PepsiCo Glyn managed the leading operators in the UK Wholesale and Grocery channel, and led the Convenience channel team, concluding his tenure as Country Manager for the Island-of-Ireland. Working with Sales, Trade Marketing, Marketing Insights and Category Development delivering plans through all key stakeholders and channels.

In the last 9 years Glyn worked for Shoes for Crews LLC as Senior Vice President International and Managing Director for the European business. Glyn transformed the European business implemented a revenue management strategy, re-structured the commercial team, changed the route to market and introduced capability programmes all with a constant focus on execution and an enhanced customer experience. Glyn also established the Shoes for Crews strategy for the APAC region, entered the Australian market and re-purposed the business in the Canadian market. Glyn’s professional passion lies in delivering positive results and accelerated growth through the development of leaders, teams and organisations he works with. Glyn has a proven track record in business turnaround, change management, project management, team building and operational performance improvement. Glyn is currently completing a MSc in Personal and Management Coaching, writing a thesis on “An exploration of how coaching impacts the adaptability of teams”

Ian has enjoyed a career in consumer goods selling, marketing and retailing of over 30 years with Kraft Foods, Mondelez, United Biscuits, Kohler Mira and Aldi.

He is a skilled negotiator whose extensive, senior commercial experience includes managing cross-category teams, extensive brand management and creating outstanding B2B relationships.

Ian has extensive experience of trade terms structure redesign and implementation across all sectors of the UK retailing industry.

Known for his passion to build transformational and sustainable customer/partner relationships, Ian loves to lead by example combining this with a passion to develop others. Ian has a direct/ ‘say it how it is’ style and he also embraces and acts on feedback.

Sarah has over 25 years of experience in general management, sales and business transformation including senior leadership roles with diverse and complex global organisations including Diageo, Akzonobel and Mars.

She has hands-on experience of building and delivering commercial transformation programmes in multiple geographies and across a variety of sectors, markets and regulatory environments. Partnering with teams to define compelling outcomes; creating value generating solutions and ensuring those solutions are can be brilliantly executed are what you can expect from Sarah. 

Recognised for her ability to make complex things simple, she combines her commercial and negotiation expertise with her professional coaching skills to create the conditions for everyone to realise breakthroughs in personal and business performance.