Powering supplier confidence across North America's toughest negotiations
TNG helps FMCG and consumer products teams across the US and Canada lead the complete commercial conversation - from category strategy to the negotiation table.
TNG helps FMCG and consumer products teams across the US and Canada lead the complete commercial conversation - from category strategy to the negotiation table.
We build confidence in teams globally to lead the complete commercial conversation, from strategic planning to excellent execution.
Define where to play and how to win.
Turn strategy into partnership and revenue.
Secure the best possible return on every deal.
We're not consultants who disappear after the slide deck. TNG's team are approachable experts with real commercial experience - people who've sat where your team sits, inside FMCG businesses, not just taught the theory of it.
Our team have led category, RGM and negotiation inside FMCG businesses themselves, not just trained on it.
We tell you what's actually working and what isn't. No jargon, no filler.
No off-the-shelf programme. We shape every engagement around your category, your customers and the challenges your team is actually facing.
We only work with suppliers and manufacturers, never retailers - so our advice carries no conflict of interest.
Three engagements, three different pressures - all resolved through the same structured approach.
Rising demand and supply chain pressure had pushed the US team into a concession-driven stance ahead of critical year-end retailer negotiations. TNG built a structured capability programme - Experienced and Essential negotiation training - to rebuild approach, structure and confidence, delivering cumulative gains of $5-6M.
"TNG worked closely with me and my team to really understand our needs and customer specific issues."Commercial Controller
Canada had been unable to implement a cost price increase across the retail trade. TNG aligned the senior team around a value-driven pricing strategy and equipped customer teams with the structure and confidence to negotiate it through - with detailed scorecards tracking every account.
"Our results in the first major negotiation delivered significantly above our annual plan, and we continue to use the foundations TNG put in place."Head of Sales Strategy
A multi-category cost price increase needed a non-commodity story for the first time. TNG built account team capability and ran detailed customer planning sessions, securing the increase without the undesirable retailer concessions that had shaped past negotiations.
"Hiring TNG has been the singular best decision that I have made in this job and the most impactful."CEO
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Analysing counterparts, surfacing risks and giving real-time guidance to plan smarter, negotiate stronger and capture more value.
Four quick questions. Your result appears instantly, no email required.
1. How consistent is your team's approach across retailer negotiations?
2. In the last 12 months, how often has your team conceded more than planned?
3. How confident is your team walking into a high-stakes negotiation?
4. Has your team had formal negotiation training in the last two years?
A question, a booking, or just want to talk. We'll come back to you.
Whether it's a quick conversation or training for their whole team, put them forward - we'll only reach out to them, never on your behalf without asking.
Ask us anything about TNG, the industry, or any of our practice areas - we cover real questions on our social channels, from real people with real expert insight.
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