---
title: How to turn your trade terms into a growth enabler
---

[Skip to content](https://totalnegotiation.com/rgmframework#main-content)

[![TNG-Logo](https://totalnegotiation.com/hubfs/TNG-Logo.avif)](https://www.totalnegotiation.com/?hsLang=en)

Open main navigation

Close main navigation

# How to turn your trade terms into a growth enabler, not a drainer.

Take the next step toward value-driven growth with everything you need in one place. Watch the on-demand webinar to revisit key insights or catch up if you missed it; download and use the presentation deck to guide your thinking. You’ll also find the proven 4D Framework – Diagnose, Define, Design, Deliver – ready to download, plus the opportunity to book time with a trade terms specialist to explore what this means for you and your team.

## Watch on demand

We've recorded the webinar for you, watch it back in your own time.

<iframe src="https://player.vimeo.com/video/1129911134?h=db6c8c567b&amp;app_id=122963" width="500" height="500" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" title="How to turn your trade terms into a growth enabler, not a drainer.-20251023_115129UTC-Meeting Recording (1)" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

 

 

Download the webinar presentation deck to follow along with the webinar and explore the key insights and strategic takeaways at your own pace.

[Download here](https://totalnegotiation.com/hubfs/TNG%20Driving%20and%20Effective%20Trade%20Terms%20Framework%2023%20Oct%202025-1.pdf?hsLang=en)

> **“Trade terms have moved far beyond discounts and deal structures. Today it’s about clarity, consistency and shared value—proving that your investments and agreements are built on evidence, not instinct. When customers see transparency and a fair return for both sides, negotiations evolve from cost-cutting to value creation, turning trade spend into a true engine for growth.”**
> 
> 
> 
>  Bernhard Wessels - Chief Solutions Officer

# Book your free trade terms call here

Find out if your trade terms structure is helping you grow or holding you back. Book a meeting with one our of experts today. 

[Click here](https://forms.office.com/Pages/ResponsePage.aspx?id=WPmooXMoHUCcFR58UmZSeY-qKLdQlp9CiiMRp06AtE9UNjNOUkNRMUNYUFlKRTNET1ROR1hZSTEwRi4u)

## See what our clients are saying

Our work is designed to be confidential and results-driven. Here’s how senior leaders describe the impact of working with TNG on their most critical RGM challenges.

> “The team took ownership of the whole process, trained every person, built momentum and confidence, and delivered incredible results.”
> 
> 
>  Top 50 FMCG company - Beverages

> “All new listings confirmed for Fall, with 18% annualized growth with a major US retailer.”
> 
>  
> 
> Top 50 Global FMCG company - Confectionary

> "Results were 40% above our target… A best-in-class example of trade terms and managing teams."
> 
>  
> 
> CFO & Sales Director from Top 50 Global FMCG company - Confectionary

##### We are Total Negotiation Group

Whether you have a commercial challenge or want to find the best way to build your team's commercial capability, please get in touch.

##### Get in touch

Team House  
1 Fairview Estate  
Henley-on-Thames  
Oxfordshire  
RG1 1HE

**Tel: [+44 (0) 1491 728 090](tel:44001491728090)**

[info@totalnegotiation.com](mailto:info@totalnegotiation.com)

##### Find us on

![LinkedIn logo](https://totalnegotiation.com/hs-fs/hubfs/LinkedIn%20logo.png?width=30&height=30&name=LinkedIn%20logo.png "LinkedIn logo")

© 2026, Total Negotiation   [Privacy Policy](https://totalnegotiation.com/privacy-policy?hsLang=en)   [Diversity & Inclusion](https://totalnegotiation.com/diversity-inclusion?hsLang=en)   [Sitemap](https://totalnegotiation.com/sitemap?hsLang=en)

---