How to land a CPI in
today's retail environment.
Get full access to the CPI Playbook and webinar recording - packed with real examples, practical frameworks, and a step-by-step CPI execution checklist.
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"Buyers will want to see your CPl as being grounded in fact and necessity in order to help them sell the CPI internally. Clear, credible and unambiguous data and candour in the conversation are therefore critical in offering this reassurance. Buyers will not always agree, and they will almost certainly look for a counter argument but facts and openness fuel a much easier conversation than secrecy and fête à complis."
The Webinar Panel & Playbook Authors
From Total Negotiation Group:
Paul Hinson
Head of Category - ex Colgate & Premier Foods
+18 years of FMCG experience across the UK, US, and Canada. Held leadership roles at Colgate Palmolive and Premier Foods. Expertise in commercial strategy, e-commerce, RGM, data analytics, and retail execution.
Bernhard Wessels
Chief Solutions Officer, ex P&G & Kantar
+25 years of global experience in Consumer Goods, both as a practitioner and consultant. Joined TNG after senior roles at Kantar Consulting and Procter & Gamble across Africa, Asia, and Europe. Expertise in Digital Commerce, RGM, Category, and Route to Market.From Brand Nudge:
Denis Murphy
CEO, Former Sales Director at Mars
+22 years commercial experience at Mars, General Mills, and Heinz, leading the UK retail strategy across Tesco and beyond. Now CEO at Brand Nudge, helping FMCG brands turn pricing pressure into commercial advantage through sharper data and insight.Ross Watson
COO, Former Senior Buyer at Asda
8+ years of retail buying experience at Asda, leading Buying teams across Grocery, Impulse, and Beers, Wines & Spirits. Now COO at Brand Nudge helping FMCGs tackle pricing and promo challenges with data-led strategy
Dee Oliver
Head of Sales, ex-Nielsen & FMCG expert
+15 years of commercial experience, including senior roles at NielsenIQ and Groupon. Now Head of Sales at Brand Nudge, working closely with global teams to uncover pricing opportunities and strengthen retailer conversations.
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