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Financial Services

Stop discounting.
Start negotiating.

Under volatile markets, tighter regulation and rising competition for both consumer and corporate spend, financial institutions can't afford to give value away. TNG builds the capability your commercial teams need to protect margin and negotiate with confidence.

Talk to our team See where value leaks
The pressure on FS commercial teams

The world of financial services is evolving fast

The forces reshaping the sector all point the same way - towards eroded margin and harder conversations. Capability is the defence.

Volatile markets

Ongoing global instability is driving cost pressures and squeezing the room teams have to hold their position.

Talent shortage, rising L&D demand

Good commercial people are in short supply, just as the expectation to develop and retain them grows.

Escalating regulatory demands

The FCA agenda keeps moving - from GDPR to Consumer Duty to redress - raising the bar on how value is created and defended.

Intensifying competition

Greater competition for both consumer and corporate spend leaves less margin for error in every commercial conversation.

TNG helps your teams stop discounting and start negotiating effectively.

Where commercial value leaks

Why financial institutions lose value - and how we close the gap

Most lost margin traces back to five recurring behaviours. We diagnose where yours is leaking, then build the capability to fix it.

Commercial challenge
Impact
The TNG fix
Discount-led negotiations
Margin erosion
Create and sell value, supported by tradeables
Weak deal preparation
Poor forecast accuracy & deal slippage
Structured planning, plus a platform, tools and services
Product-led, not client-led
Lack of client buy-in
Client-led value propositions and ROI models
Selling when you should be negotiating
Overselling & negotiating too early
Educate teams on each stage - and why timing is critical
Silence and deal slippage
Clients go quiet, deals stall
Power-base mapping and a clear negotiation strategy
How we help deliver your outcomes

A tailored programme, embedded for the long term

Every programme is built around your teams' real, live deals and your organisation's must-wins - delivered by senior commercial experts, not actors or trainers.

1

Discovery

We take time to understand your organisational needs and your teams' "must-wins".

2

Preparation

Each delegate completes self-directed learning, mapping where they are now against the desired outcome.

3

Execution

Virtual or classroom delivery in a multi-facilitator environment, focused on live deals.

4

Embedding

1:1 coaching over 12 months, soon supported by Partner+, our AI negotiation agent.

Coming soon

Meet Partner+, your AI agent for negotiation planning and execution

Partner+ will be your teams' intelligent negotiation partner - analysing counterparts, surfacing risks and giving real-time guidance to plan smarter, negotiate stronger and capture more value.

Plan with confidence Anticipate & prepare Execute with impact Capture value
Proven in financial services

A long-standing partner to regulated businesses

Case study - Financial services

Building procurement & commercial capability

This client has engaged TNG over multiple years to strengthen procurement and commercial capability across the organisation.

Operating in a highly regulated environment, their teams needed to negotiate effectively while maintaining governance, consistency and strong internal alignment.

The priority: build confidence, capability and a shared commercial mindset across senior stakeholders and delivery teams.

The result

A series of tailored programmes, underpinned by insights-led diagnostics that focused effort where it would have the greatest impact.

Adapted specifically for FS audiences - executive workshops, face-to-face and virtual delivery, and targeted coaching across stakeholder engagement, insights profiling, commercial awareness and procurement negotiation.

Well received by senior leaders, the work has led to repeat engagement across multiple teams, with support set to continue into 2026.

9,500+delegates trained
72+countries
1,000workshops in 3 years
90+consultants, 20+ years' experience each
Get in touch

Ready to stop discounting?

Tell us about your commercial challenge. One of our negotiation experts will be in touch within 24 hours.

Email the team +44 (0)1491 728 090
info@totalnegotiation.com
Team House, 1 Fairview Estate, Henley-on-Thames, Oxfordshire, RG9 1HE