--- title: Case studies | Total Negotiation Group description: "\"Hear what our clients have to say about the incredible results we’ve delivered together." --- [![tnlogo](https://totalnegotiation.com/hubfs/skyron-2023/tnlogo.svg "tnlogo")](https://totalnegotiation.com) [Contact](https://26224138.hs-sites-eu1.com/contact?hs_preview=yOfwxtks-95831570410) - What we do - [Negotiation strategy](https://totalnegotiation.com/en-gb/negotiation-strategy) - [Revenue growth management](https://totalnegotiation.com/en-gb/revenue-growth-management) - [Category and channel strategy](https://totalnegotiation.com/en-gb/category-and-channel-strategy) - [Customer planning and selling](https://totalnegotiation.com/en-gb/customer-planning-and-selling) - [Case studies](https://totalnegotiation.com/case-studies) - [About us](https://totalnegotiation.com/en-gb/about-us) - [Our experts](https://totalnegotiation.com/en-gb/about-us/meet-our-experts/) - [Corporate social responsibility](https://totalnegotiation.com/en-gb/corporate-social-responsibility/) - [Careers](https://totalnegotiation.com/about-us/careers/) - [Contact us](https://totalnegotiation.com/en-gb/contact) # Total Negotiation Group [Follow us on LinkedIn](https://uk.linkedin.com/company/total-negotiation) ## [![](https://totalnegotiation.com/hs-fs/hubfs/2c-outcomes.jpg?width=600&height=800&name=2c-outcomes.jpg) Building Selling Skills Capability in Financial Markets A leading UK financial services organisation operating with complex procurement and commercial arrangements across multiple areas.](https://totalnegotiation.com/case-studies/building-selling-skills-capability-in-financial-markets) [Banking](https://totalnegotiation.com/case-studies/tag/banking), [Insurance](https://totalnegotiation.com/case-studies/tag/insurance), [Financial Services](https://totalnegotiation.com/case-studies/tag/financial-services) ## [![](https://totalnegotiation.com/hs-fs/hubfs/Picture3.jpg?width=600&height=800&name=Picture3.jpg) Building Procurement & Commercial Capability A leading UK financial services organisation operating with complex procurement and commercial arrangements across multiple areas.](https://totalnegotiation.com/case-studies/building-procurement-commercial-capability) [Banking](https://totalnegotiation.com/case-studies/tag/banking), [Insurance](https://totalnegotiation.com/case-studies/tag/insurance), [Financial Services](https://totalnegotiation.com/case-studies/tag/financial-services) ## [![colleagues-working-presentation](https://totalnegotiation.com/hs-fs/hubfs/2024%20TGO/Blog/1a-problems-we-solved.jpg?width=600&height=800&name=1a-problems-we-solved.jpg) Negotiation capability building expertise to complement internal sales skills development. A leading FMCG manufacturer with a significant number of sales teams in the UK, Europe and globally.](https://totalnegotiation.com/case-studies/negotiation-capability-building-expertise-to-complement-internal-sales-skills-development) [FMCG](https://totalnegotiation.com/case-studies/tag/fmcg) ## [![colleagues-women-smiling](https://totalnegotiation.com/hs-fs/hubfs/Single-blog-images/sale.jpeg?width=600&height=800&name=sale.jpeg) Sales strategy for major beer brewer Strategy implementation and capability solutions for a major global retailer in the beer brewing industry.](https://totalnegotiation.com/case-studies/sales-strategy-for-major-beer-brewer) [Channel Strategy](https://totalnegotiation.com/case-studies/tag/channel-strategy), [Distribution](https://totalnegotiation.com/case-studies/tag/distribution) ## [![man-beard-smiling](https://totalnegotiation.com/hs-fs/hubfs/5-selling-procurement%20(4).jpg?width=600&height=800&name=5-selling-procurement%20(4).jpg) 12 x ROI from pan-European negotiation programme An approach centred around offering our client a tailored course which was open to all commercial managers in Europe.](https://totalnegotiation.com/case-studies/12-x-roi-from-pan-european-negotiation-programme) [Food](https://totalnegotiation.com/case-studies/tag/food), [Europe](https://totalnegotiation.com/case-studies/tag/europe), [Food Manufacturer](https://totalnegotiation.com/case-studies/tag/food-manufacturer) ## [![man-glasses-phone](https://totalnegotiation.com/hs-fs/hubfs/2-investment-solutions%20(2).jpg?width=600&height=800&name=2-investment-solutions%20(2).jpg) Over £900,000 incremental value realised following Essential Negotiation workshop Our client needed to accelerate their negotiation capability, particularly as the pandemic impacted their business.](https://totalnegotiation.com/case-studies/over-900000-incremental-value-realised-following-essential-negotiation-workshop) [Food](https://totalnegotiation.com/case-studies/tag/food) ## [![browsing-supermarket-shopping](https://totalnegotiation.com/hs-fs/hubfs/Single-blog-images/3-transformation-in-the-news.jpg?width=600&height=800&name=3-transformation-in-the-news.jpg) Delivering a value based CPI of over $4.5m Our client hadn’t managed to secure a CPI for 5 years.](https://totalnegotiation.com/case-studies/delivering-a-value-based-cpi-of-over-4.5m) [Health and Beauty Industry](https://totalnegotiation.com/case-studies/tag/health-and-beauty-industry) ## [![](https://totalnegotiation.com/hs-fs/hubfs/1-where-are-we-going%20(3).jpg?width=600&height=800&name=1-where-are-we-going%20(3).jpg) Tailored capability development across non-commercial functions Total Negotiation Group](https://totalnegotiation.com/case-studies/tailored-capability-development-across-non-commercial-functions) [Aviation](https://totalnegotiation.com/case-studies/tag/aviation) ## [![office-wood-stairs](https://totalnegotiation.com/hs-fs/hubfs/0-homepage-business2%20(1).jpg?width=600&height=800&name=0-homepage-business2%20(1).jpg) Delivering more than £9m incremental margin Total Negotiation Group’s client is a global manufacturer within the FMCG sector. It is a key category for retailers, so is always under pressure.](https://totalnegotiation.com/case-studies/delivering-more-than-9m-incremental-margin) [FMCG Manufacturer](https://totalnegotiation.com/case-studies/tag/fmcg-manufacturer) ## [![](https://totalnegotiation.com/hs-fs/hubfs/Single-blog-images/0-homepage-people2.jpg?width=600&height=800&name=0-homepage-people2.jpg) ‘TNG created aligned and conditional trade terms, a compelling investment plan and improved capability in FMCG trading teams.’ Total Negotiation Group](https://totalnegotiation.com/case-studies/tng-created-aligned-and-conditional-trade-terms-a-compelling-investment-plan-and-improved-capability-in-fmcg-trading-teams) [FMCG](https://totalnegotiation.com/case-studies/tag/fmcg) First Prev [1](https://totalnegotiation.com/case-studies/author/total-negotiation-group) [2](https://totalnegotiation.com/case-studies/author/total-negotiation-group/page/2) [Next](https://totalnegotiation.com/case-studies/author/total-negotiation-group/page/2) [Last](https://totalnegotiation.com/case-studies/author/total-negotiation-group/page/2) All Posts - [Aviation](https://totalnegotiation.com/case-studies/tag/aviation) - [Banking](https://totalnegotiation.com/case-studies/tag/banking) - [Channel Strategy](https://totalnegotiation.com/case-studies/tag/channel-strategy) - [Distribution](https://totalnegotiation.com/case-studies/tag/distribution) - [Europe](https://totalnegotiation.com/case-studies/tag/europe) - [FMCG](https://totalnegotiation.com/case-studies/tag/fmcg) - [FMCG Manufacturer](https://totalnegotiation.com/case-studies/tag/fmcg-manufacturer) - [FMCG Supplier](https://totalnegotiation.com/case-studies/tag/fmcg-supplier) - [Financial Services](https://totalnegotiation.com/case-studies/tag/financial-services) - [Food](https://totalnegotiation.com/case-studies/tag/food) - [Food Manufacturer](https://totalnegotiation.com/case-studies/tag/food-manufacturer) - [GTR](https://totalnegotiation.com/case-studies/tag/gtr) - [Global Manufacturer](https://totalnegotiation.com/case-studies/tag/global-manufacturer) - [Health and Beauty Industry](https://totalnegotiation.com/case-studies/tag/health-and-beauty-industry) - [Insurance](https://totalnegotiation.com/case-studies/tag/insurance) - [USA](https://totalnegotiation.com/case-studies/tag/usa) #### We are Total Negotiation Group Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. #### Get in touch - [Team House](https://www.google.com/maps/search/?api=1&query=51.529672,-0.896401) - [1 Fairview Estate](https://www.google.com/maps/search/?api=1&query=51.529672,-0.896401) - [Henley-on-Thames](https://www.google.com/maps/search/?api=1&query=51.529672,-0.896401) - [Oxfordshire](https://www.google.com/maps/search/?api=1&query=51.529672,-0.896401) - [RG9 1HE](https://www.google.com/maps/search/?api=1&query=51.529672,-0.896401) **Tel: [+44 (0) 1491 728 090](tel:44001491728090)** [info@totalnegotiation.com](mailto:info@totalnegotiation.com) #### Find us on - [![linkedin](https://totalnegotiation.com/hs-fs/hubfs/skyron-2023/linkedin.png?width=60&height=60&name=linkedin.png)](https://uk.linkedin.com/company/total-negotiation) - © 2024 Total Negotiation Group - [Privacy Policy](https://totalnegotiation.com/privacy-policy) - [Diversity & Inclusion](https://totalnegotiation.com/diversity-inclusion) - [Sitemap](https://totalnegotiation.com/sitemap) ![arrow-img](https://totalnegotiation.com/hs-fs/hubfs/skyron-2023/arrow-img.png?width=28&height=19&name=arrow-img.png)