Working with Total Negotiation gives you more than a negotiation consultant. It delivers Commercial Transformation.

Clients use our negotiation expertise and senior commercial experience to create solutions to strategic negotiation challenges.

Revenue Management


Our clients look to us to help them manage their customers for profit.

We work with them to proactively manage the mix, develop more conditional trade terms agreements, improve accountability for costs, maximise promotional investment and effectively execute cost price increases.

Revenue Management put simply, is a technique to optimise profitability by selling the right packs, in the right channels, to the right customers, at the right time, for the right price. In reality it is anything but simple and therefore absolutely critical for today's customer managers to be aware of the levers that they can pull. When done well they can significantly impact the profitability for both theirs and their customer's business.


Further Information